Establish CubeFree as a successful new part of the SaaS Division, joining other Citrix offerings while maintaining current performance.
- Defining customer segments & understand their needs.
- Clearly positioning it as part of the GoToMeeting Family of products.
- Avoiding product competition.
- Growing active users.
Every single touch point of the CubeFree brand was redesigned, from the app to their website. A new visual identity was created, following the graphic style and language of the rest of the SaaS Citrix products.