Establish CubeFree as a successful new part of the SaaS Division, joining other Citrix offerings while maintaining current performance.


  • Defining customer segments & understand their needs.
  • Clearly positioning it as part of the GoToMeeting Family of products.
  • Avoiding product competition.
  • Growing active users.


Every single touch point of the CubeFree brand was redesigned, from the app to their website. A new visual identity was created, following the graphic style and language of the rest of the SaaS Citrix products.